Marketing Standards

In the majority of markets, legislation exists in relation to the advertising and promotion of tobacco products and to prevent the sale of tobacco products to minors. In addition to legislation, we have our own .

This sets out rules and principles to ensure that advertising and promotional activities are directed only to adult consumers. The IMS covers aspects such as style and content, health warnings, product placement, advertising media and sponsorship. Our standard applies to all countries and developing markets where regulation may be less stringent. We promote awareness through our advertising policy, IMS training and references in the Code of Conduct. This is supported by internal compliance.