Adult Choice

We support youth access prevention programmes to help reinforce legislation, which exists in the majority of markets to prevent the sale of tobacco products to minors, and to help ensure retailers remain aware and our position to only support adult sales.

The majority of our campaigns focus on retailer training to enhance their confidence and age of sales awareness.

Whether an adult chooses to use tobacco or not we think that their choice should be respected. We recognise that smoking has the potential to impact peoples' personal environments and, as with all non-smokers, children should be shown courtesy and respect.