The external environment surrounding the international tobacco market will continue to pose challenges but we have consistently demonstrated our ability to grow our business in difficult conditions. We have the brands, the footprint and the people to succeed.

We take pride in what we do and how we do it. Acting responsibly and with integrity has helped us create and sustain a successful business. Underpinning this are our values. These are the essence of what Imperial is about and define who we are. They provide us with a common bond, guiding the way we do business and influencing the way we behave. Our values are about working together, continually improving, taking ownership and making the most of every opportunity.